A Hands-On Entrepreneurship Experience for Students
Students learn by doing. In this three-week entrepreneurship program, students work together to create a new business concept, build a brand, and develop a website while receiving guidance from experienced industry professionals.
Key Elements:
*The program runs with synchronous lessons and independent development time.
-
Expert-led lessons
-
Collaborative group work
-
Real-world business development
-
Student presentations
How the Entrepreneurship
Program Works
1
Week 1 — Lessons from Industry Experts
Students learn:
-
business development and market landscape
-
identifying target customers
-
brand positioning and logo development
-
creating a website using AI tools
The program begins with expert-led lessons on branding, business development, and website creation.
2
Week 2 — Students Build their Business
Students work in groups to:
-
develop their brand concept
-
develop their product design and positioning
-
build their website
-
prepare their business presentation
Teachers guide group work while students develop their project.
3
Week 3 — Student Presentations
Students present their business concepts:
-
group presentations
-
experts provide feedback on presentations and project idea
-
completion of grading rubric
The program concludes with student presentations and feedback from industry experts.
Meet the Program Leaders
The program is led by Jennifer Comish and Tiffany Wood, co-founders of Clever Marketers with decades of experience in marketing, branding, and business development.
We have worked with organizations including:
• NBA Canada
• Ron White Shoes
• Skyservice Business Aviation
Why Bring the Entrepreneurship Program to Your School
Benefits:
-
connects classroom learning with real-world business experience
-
encourages creativity and teamwork
-
builds student confidence and presentation skills
-
helps students understand entrepreneurship and marketing
The program creates real-time interaction with industry experts and encourages student pride in building their own business ideas.
Success Story: Branksome Hall
"The creativity and commitment from our students was beyond our expectations. Bringing in experts brought a new level of understanding and relevance of the business world to our students."
The Entrepreneurship Program launched with Branksome Hall in January 2026 and received exceptional feedback from both teachers and students.
Designed for Grades 9–11
The program is designed for high school students and can be adapted to different grade levels with varying levels of complexity in the projects and tools used.
The program can be tailored for different grades and learning objectives.
What’s Included in the Program
-
3–4 in-class lessons led by Jennifer and Tiffany
-
detailed project outline for students
-
grading rubric and evaluation
-
expert feedback on student presentations
