THE START-UP METHOD
Go from kick-off to take-off!
Assess the landscape, create a brand, learn how to build your own website, and get ready for launch with the Start-Up Method.
WHAT IS INCLUDED:
6 module program delivered over 3 weeks.
2 modules per week, each module is an online lesson covering key strategic areas and executional direction, including;
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Business Development
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Strategic Marketing
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Brand Building
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Innovative Design
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Website Development
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Online Platform
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Search Engine Optimization (SEO)
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Customer Engagement
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Social Media Strategy
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Analytics
Tools and worksheet supplements for each module.
LIVE Weekly Group Coaching Calls on Facebook.
Only $498 (all taxes included)
Or choose any of the modules for only $75 each.
MODULES:
Total of 6 pre-recorded modules, 1 hour each.
MODULE 1
STRATEGIC PROCESS
Business Development;
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Assess the industry landscape
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Analyze the competitive market
Positioning;
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Determine your core value differentiator
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Define your Target Market
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Build your Brand Positioning, create your positioning statement, refine your USP and understand the brand value for your target
MODULE 2
THE PREP
Setting Business Goals;
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How to create meaningful KPI’s
Search Engine Optimization (SEO) 101;
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What is SEO, why it is important, key components that make up SEO including what are keywords and how to determine them for your business
Getting set up;
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Making the right Web Hosting decisions
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Setting up your Domain Name & Emails
MODULE 3
THE BIG PICTURE
Creative Development;
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How to build your logo
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Creating a comprehensive brand manual
Website Architecture;
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Includes developing your Website Navigation, understanding and ensuring the inclusion of effective User Experience (UX) and User Interface (UI)
Google Analytics 101;
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What it is and why it is important for your site
MODULE 4
BUILDING BLOCKS
Website Design;
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Creating your Website look and feel
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Choosing the right web template
Customer Engagement;
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Developing relevant content
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Ideas and tips for writing copy
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How to source and optimize images
Onsite SEO;
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Creating your onsite SEO spreadsheet, how to optimize your site, incorporating keywords into title tags, meta descriptions, and images
AODA;
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What it is and why it is important
MODULE 5
THE BUILD
Build your site start to finish;
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Building a Website without any programming
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Set up and brand your template
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Adding images
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Adding a gallery
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Linking content
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Adding your onsite SEO
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and much more...
*Includes a complete step-by-step guide to build your website
MODULE 6
LAUNCH READY
Social Media;
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Establishing your Social Media Presence
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Extending your brand identity to social platforms
Testing;
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Steps to test your Website
Google Analytics:
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Setting up Google Analytics on your site
Maintenance;
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Important must-do's for website Maintenance
Learn more and watch clips from the course.
LISTEN TO REAL STORIES OF SUCCESS AND HOW THE START-UP METHOD CAN HELP YOUR BUSINESS.
Donna Gardener
President,
The Canadian Traffic Network
Tyler Lang
President, WD Capital
Lisa Brifoglio
Founder, Board A.F.
Ron White
As the founder and CEO of Ron White Shoes, I have had the pleasure to work with Jen and Tiff for over 15 years. This dynamic duo played a key role in the strategic development of the Ron White brand, alongside the website and digital strategy. Their contributions have been invaluable: spanning the breadth of rebranding the RW logo, developing in-store marketing materials, crafting targeted email campaigns, and supporting our growth with smart, results-driven strategies. Now they’re sharing their expertise in an online course, an invaluable opportunity to learn from two professionals everything you need to know to start or grow a business, so don’t miss out on their experience and knowledge.
Jennifer Lanza
"Taking the Start-Up Method course was a game-changer for my real estate career. The comprehensive modules covered everything from business development to social media strategy, providing me with the tools and knowledge I needed to establish my brand and build my real estate business. The live group coaching calls were incredibly supportive, and the detailed step-by-step guides made complex concepts easy to understand and implement. Thanks to this course, I felt confident and prepared!” Real Estate Agent, Toronto
Will Rands
"As a recent graduate this course gave me more relevant and applicable information than many of my university courses. It provided me the business development knowledge I needed, but even more helpful was showing how to apply it to my job and potential business opportunities with relevant and engaging examples. The tools will be extremely useful throughout my career. I appreciate that I can now build a website myself and I have the step-by-step guide downloaded for support. My biggest takeaway - even my granny could start a business if she took this course."
