ARTICLES

Starting your own business is an exciting adventure, but it can also be scary. The fear of failure, self-doubt, and uncertainty can often hold people back! Jen and I know this firsthand. At Clever Marketers, we understand how important it is to tackle those fears head-on so you can thrive.

Are you thinking about starting a business, or are you already in the thick of it? The data doesn’t lie: launching a small business can be exciting and overwhelming. A recent Forbes Advisor article compiled some eye-opening small business statistics, and if you’re dreaming about turning your idea into income, there’s a lot to pay attention to.

Product fit isn’t just a trending term, it’s the foundation for building a successful, scalable business. Before you design your brand, set up a Shopify store, or invest in marketing, you need to be able to answer one critical question: Does my product truly meet a need in the market?

Starting over can feel terrifying, but it doesn’t always mean starting from absolute zero. You might still have a LinkedIn profile, a dusty website, a few loyal connections, or the hard-earned skills you’ve sharpened over time.

Let’s talk about the legitimacy of online courses we see in our reels, posts, and stories on social media. Did you purchase an online course, it looked amazing when we bought it, but we never even opened it. Or maybe we started strong… and fizzled out somewhere along the way.

You have your business up and running! You haven’t made any money yet but need to market your business; every dollar counts. Finding low cost marketing strategies to promote your brand isn’t always easy. Marketing budgets can easily get stretched thin. When the economy has periods of economic uncertainty, businesses feel the pressure to cut back on marketing efforts entirely.  From our experience, businesses that maintain a strategic marketing approach—even on a tight budget—

So, you launched your website. You have done a ton of work and now it’s live! Launching your website is just the beginning. Regular website testing should become a key part of your monthly routine to keep your site healthy, secure, and optimized for both user experience and SEO.

Do you have a great business idea? Depending on the area of business you choose, it can be competitive. Or maybe you are starting out in Real Estate, in which case building your business requires more than just knowing “how to sell a house”. You need to create a strong personal brand, and a clear voice that rings true with your audience.

Image optimization is essential for your website. It means faster website loading on all your devices (desktop, tablet, iPad, mobile device) and will give your users a seamless user experience. Image optimization means reduced page load times, and enhanced website performance, and it helps to create a better browsing experience for your users.

Search Engine Optimization (SEO) is one of those things that feels too hard, confusing and frankly can give you a big headache! But the good news is, it doesn’t have to be like that. This simple guide breaks down the essential steps you need to get your website ranking higher on search engines, driving more traffic, and boosting your online presence.

How can you tell if your website successfully attracts visitors and achieves its goals? It is important to continuously monitor and measure your website's success. What does that mean? You need to focus on tracking the results that show your real progress, like sales or new leads instead of just likes or followers. Use tools like Google Analytics to see how people are using your website. Look at things like how many visitors you get, what pages they spend time on, and whether

AI is transforming website creation, making it faster and more accessible than ever. Website builder platforms like Wix ADI and Durable leverage AI to streamline the process, but which one is right for you? Let’s do a comparison of two platforms by exploring their features, limitations, and ideal use cases to help you make the best choice of AI to build your website.

Updated for 2025. If you're looking for quick SEO wins, this isn’t the article for you. However, if you want to build a business with lasting power in search, this is your road map. In today’s changing search landscape, with AI overviews, shrinking click-throughs, and Google’s evolving algorithm, the long game is the smart game. Here’s how to approach SEO strategically, sustainably, and successfully.

In the fast-paced world of entrepreneurship, time and money are two of your most valuable resources. That’s why tools like Canva for entrepreneurs have become a game-changer for small businesses, startups, and solo entrepreneurs. It’s free, easy to use, and packed with features that let you create professional-quality designs in minutes—even if you don’t have a design background. Speaking from experience, it’s like having a mini design agency to help you do everything yoursel

In the world of digital marketing, one phrase holds: Content is King. But even the best content needs keywords. We must balance high-quality content and effective keywords for your website’s success in search engine rankings.

In the fast-paced world of content marketing, three essential principles stand out: delivering educational content, repurposing existing material, and focusing on quality rather than quantity. Each of these strategies helps businesses build authority, streamline their efforts, and provide lasting value to their audience. Let’s explore why these principles are important and how you can apply them to enhance your content strategy.

Launching a business is exciting, but it’s also a journey filled with potential pitfalls. Many new entrepreneurs make mistakes that can easily be avoided with the right preparation. Here are five common mistakes to watch out for—and how to sidestep them.

Many people dream of starting a side-gig while still working full-time, but balancing both can feel overwhelming. With a solid plan and smart time management, however, you can successfully launch your side-gig without burning out. Here’s how.

Starting a business might seem daunting, but with the right guidance and clear steps, you can go from idea to launch in just 30 days. Whether you’re a new graduate, career changer, or seasoned professional ready to take the leap, this guide will walk you through everything you need to get started.