JENNIFER COMISH
STRATEGIC MARKETER
Jennifer Comish is a startup marketing expert who is passionate about building strategies and creative solutions focused on one mission: delivering results.
Starting out young and driven in the agency world, she built a strong career foundation at DDB Needham, where she managed several international clients such as Parmalat and Heinz. Working in packaged goods, she developed a deep understanding and respect for brand building, the importance of creativity and clarity, and how to deliver against a client’s business needs.
She then moved to the client side to better understand the demands, needs, and complexities of a business. At Sprint Canada, she expanded her expertise in multitasking, brand building, and creating strong, results-driven campaigns. Her career progressed further at Roots Canada, where, as Director of Marketing, she strengthened and managed the core brand alongside licensees, kids, and home businesses, and helped launch Roots onto the global stage through the Olympics. She later took on new challenges at Shoppers Drug Mart, where, as Director of Marketing, she oversaw the Front Shop, Pharmacy, and Private Label businesses.
Wanting to expand her horizons, Jennifer transitioned into the publishing industry with Reader’s Digest. There, she led the refresh and revitalization of the Reader’s Digest brand, launched Best Health magazine, and developed strategic, relevant, and creative in-magazine and online solutions for clients such as P&G, Kraft, and L’Oréal.
This diverse career path provided her with the experience and opportunity to launch her own consulting business where she collaborates with top talent from across her career to deliver exceptional work and real results for clients such as Ron White Shoes, NBA Canada, and many emerging entrepreneurs, helping them build brands from the ground up.
Alongside consulting, Jennifer has taught Marketing and Communication courses in the post-graduate program at George Brown College over the last 16 years, empowering students and bringing real-world experience into the classroom.
While teaching and consulting have been incredibly rewarding, Clever Marketers is what inspires her most—bringing together her passion for teaching and marketing to help businesses grow and succeed every day.
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