The Good. The Bad. The Hustle.
An Entrepreneur Podcast
hosted by Clever Marketers
Honest conversations and real insights about
starting a business, and navigating the
ups and downs of entrepreneurship.
About the Clever Marketers Podcast
In our podcast, The Good. The Bad. The Hustle., we talk with entrepreneurs, founders, and industry experts about the realities of building and growing a business.
Hosted by Jennifer Comish and Tiffany Wood, the podcast explores marketing strategy, startup growth, brand building, and the entrepreneur mindset needed to move ideas forward.
Latest Episodes
Episode 1:
This podcast episode explores how to find the perfect business partner and what to look for when starting a business. Thinking about starting a business, but you are not sure if you should do it with a partner? In this first episode of The Good • The Bad • The Hustle, we share the real story behind how we met and built our business partnership, from an unexpected connection to becoming co-founders of Clever Marketers. If you’re exploring how to start a business, considering a partnership, or feeling stuck in your current career path, this episode will help you understand what makes a strong business relationship and how the right partnership can move you forward. This is honest, relatable entrepreneurship advice for anyone thinking about launching a business or making a career change.
Episode Highlights
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What to look for in a business partner
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Why complementary skills matter in startups
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How trust and timing impact business success
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How partnerships bring invaluable support and motivation to start your business
Episode 2:
This podcast episode explores what it really feels like to start and manage a business. We delve into the excitement, overwhelm, pivots, and perseverance that come with entrepreneurship. Feeling overwhelmed trying to start a business, build a website, learn social media, or figure out what comes next? In this second episode of The Good. The Bad. The Hustle., we share the real story behind building Clever Marketers, the pivots we’ve made, the moments we felt stuck, and the lessons we learned while trying to grow a business that actually works. From launching courses to pivoting into coaching, consulting, entrepreneurship programs, and podcasting, we talk honestly about the challenges of entrepreneurship and how learning to adapt became part of our journey. If you’re starting a business, feeling stuck, overwhelmed, or wondering if you’re doing entrepreneurship “wrong,” this episode will help you understand why pivoting is normal, how to move through setbacks, and why perseverance matters. This is honest, relatable entrepreneurship advice for anyone building a business, navigating uncertainty, or trying to figure out their next step.
Episode Highlights
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Why entrepreneurship can feel exciting and overwhelming
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Feeling stuck while building a business (and how to move forward)
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Learning websites, social media, and marketing as entrepreneurs
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Why pivoting is a normal part of startup life
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How perseverance and mindset help you get unstuck
Episode 3:
In this episode, Jen and Tiff share the realities of stepping outside your comfort zone, embracing new challenges, and learning through experience. They talk the truth about the real hustle involved in starting a business and discuss why growth often comes from trying things that feel uncomfortable. You'll hear practical lessons they've learned along the way, including the importance of planning ahead, understanding SEO, building a strong website foundation, and knowing when to learn a skill yourself instead of outsourcing too soon. Whether you're just starting a business or looking for motivation to take your next step, this episode offers practical advice and honest conversations from two entrepreneurs still learning and growing every day.
Episode Highlights
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Why trying new things is essential for growth and all part of the hustle behind starting a business
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Tiffany's tips on planning, setting expectations, and learning from mistakes
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Jen's insights on SEO, websites, and building relationships
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Why entrepreneurship requires persistence and adaptability
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How discomfort often leads to the biggest breakthroughs
Episode 4:
In this special guest episode, Jen and Tiff sit down with entrepreneur, author, playwright, wellness expert, and educator Annabel Griffiths Fitzsimmons to discuss her remarkable career journey and the lessons she's learned along the way. Annabel shares how she turned her passions into a diverse and fulfilling entrepreneurial career. Together, we explore the realities of entrepreneurship, navigating multiple industries, and finding the resilience to keep moving forward when challenges arise. Whether you're launching a new business, building a creative career, or simply looking for inspiration from someone who has successfully reinvented herself throughout her career, this episode is packed with practical advice, honest insights, and valuable takeaways.
Episode Highlights
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Annabel's journey as a creative writer to entrepreneur and business owner
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Thoughtful lessons learned from working across theatre, publishing, wellness, and fitness industries
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Applicable advice for aspiring entrepreneurs and creative professionals
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How to navigate the 'Sunk Cost Fallacy'
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The importance of having mutual goals and setting expectations with your business partners
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Managing challenges, maintaining balance and staying motivated when business gets tough
What We Talk About on
The Good. The Bad. The Hustle.
Every episode of The Good. The Bad. The Hustle., breaks down the real journey of building a business, the wins, the challenges, and the work it takes to keep moving forward.
The Good
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Breakthrough moments in business
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Smart marketing strategies that actually work
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Brand building and business growth
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Lessons from successful entrepreneurs
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Ah ha moments that made it all worth while
The Bad
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Common startup mistakes
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Marketing missteps and failed experiments
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Business challenges entrepreneurs rarely talk about
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Hard lessons learned along the way
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If they only knew... what they would do differently
The Hustle
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The real work behind launching a business
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Building momentum and staying motivated
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Practical steps for moving ideas forward
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The mindset required to grow a business
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Guidance to naviagate the chaos
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Words of wisdom to make it happen
Podcasts Featuring Clever Marketers
Jennifer Comish and Tiffany Wood are often invited to speak about entrepreneurship,
marketing strategy, and launching a business.
Guest Appearance 1:
The Big Venture Zone Podcast
In this episode, Jennifer and Tiffany share how strong partnerships can make or break a business, and what actually makes them work in the real world. Watch Now
Start Your Business Journey
If you're thinking about starting a business, or trying to move your idea forward, we’d love to help.
At Clever Marketers, we work with entrepreneurs at every stage, from early ideas to growing brands, providing clear strategy and practical guidance.
You can explore our step-by-step 3 week online Start-Up Method course or book a free discovery session to talk about coaching and consulting support to reach your business goals and take the next step to launch your business with confidence.