Module 4: Building Blocks
 
Website Design; 
Creating your Website look and feel
Choosing the right web template
Customer Engagement; 
Developing relevant content
Ideas and tips for writing copy
How to source and optimize images
Onsite SEO; 
Creating your onsite SEO spreadsheet, how to optimize your site, incorporating keywords into title tags, meta descriptions, and images
AODA;
What it is and why it is important
 
 
*Includes 7 tools and worksheet supplements.